CATALYZE CREATIVE VISIONS, IDEA BY IDEA
THE HOW
&
THE WHY
A COUNTERINTUITIVE APPROACH TO BUSINESS
A no-frills, thought-provoking, avant-garde strategic management consultant for startups, small businesses, and entrepreneurs in the creative and cultural industries. Here, strategy transcends conventional, standardized formulas. Strategy is a compilation of lessons learned— evolving, dynamic, and intuitively adapted to each unique situation.
A counterintuitive approach seeks to question, challenge, and defy today’s business realities— not merely bending the rules but redefining the playing field through expertise and creativity. As a consultant and strategist, my role goes beyond functionality to focus on collaboration, empowering you to transform your vision into reality step by step.
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NO MAP, NO RULES— ONLY MOMENTUM
Growth begins with action— not with a list of milestones or goals. Again, I reject rigid frameworks, one-size-fits-all solutions, and binaries of ‘good and bad.’ Certainty is a dangerous trap. There is no definitive ‘how’ or plan. Each vision requires a unique, versatile, and informed approach that integrates lessons from the past, analyzes the present, and draws inspiration for the future. A sustainable strategy navigates complexity and translates ideas into actions, creating and activating outcomes that push boundaries and encourage meaningful innovation (or impact) rather than merely check-listing achievements. In traditional business, ‘value’ is often defined strictly by numerical metrics. However, as humans, values are our compass, particularly process-oriented values. When combined thoughtfully, these two elements guide, shape, and develop the strategy and metrics for sustainable business growth. Together, we’ll envision, design, and take action— the rest will follow.
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IMAGINING BEYOND POSSIBILITY, TOGETHER
Using this approach, I provide a wide range of services, advice, and resources to support businesses in oversight, decision-making, and leadership. My expertise spans key areas such as project strategy, creative and company direction, market and network expansion, and more.
The heart of my practice is co-creation and relationship-driven collaboration. Together, we’ll shape outcomes through shared responsibility, mutual engagement, and the ability to overcome challenges— including setbacks and failures. This isn’t just business consulting; it’s a partnership built on inclusivity, trust, and a collective vision for designing tomorrow.
As your strategist and consultant, I’ll listen carefully, analyze thoroughly, and piece together the components of your idea, vision, or business. I’ll take the time to understand what genuinely makes you happy, exploring what fulfillment and lasting success mean to you. Then, we’ll work side by side to design actionable strategies that turn ideas into outcomes and lay a foundation for the future.
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“...creativity is intelligence having fun.”